{D2C 100} Sirona: Breaking Period Taboos
{D2C 100} Sirona: Breaking Period Taboos

With an increase in demand for safe and hygienic products that answer the problems associated with feminine hygiene, Sirona, has created innovative intimate and menstrual hygiene products. At present, 75 percent of its business comes from online channels.

With its target audience being from Tier I, II, and III cities aged 20-45 years old, Sirona identifies unaddressed problems that women face from puberty to menopause and guides them with products that are innovative. With products like PeeBuddy, menstrual cups, herbal pain relief patches, and anti-chafing rash cream, Sirona offers a wide range of products to its customers.

“With Sirona, we aim to address period, intimate, and toilet hygiene issues for women. Our brand offers problem-solving products as well as educational content to its customers,” said Deep Bajaj, Founder, Sirona.

Having raised Rs 120 crore, the brand has witnessed 2x growth from FY21 to FY22. Moreover, Sirona was able to hit the milestone of having more than 10 lakh menstrual cup users.

 While scaling D2C is the key focus, the brand plans to be a Rs 200 crore brand in the next 2 years. Sirona plans on penetrating into the offline market, gaining a strong share in modern trade, particularly by expanding its product range in the category.

The brand was the first to launch India’s first WhatsApp period tracker for its customers.

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