Established in 2019, Burger Bae is a sustainable streetwear clothing brand. The brand was incepted with a vision to diminish the line between high-end fashion and streetwear to create a more unified clothing line. Falling into the $20 billion India’s social e-commerce for apparel segment and the $1 trillion clothing industry, globally, the brand aims to revolutionize fast fashion.
With college students, young professionals, and travelers falling under the age group of 13 to 30 years as its target audience, Burger Bae has served around 100,000 customers following B2C and B2B business models.
A socially inspired, community-designed, content-driven clothing line, the brand aims to be faster than fast fashion. Using an innovative method, Burger Bae empowers creators with their partners at HYPD, to monetize their content.
These creator-generated niches are then launched as collections, which depending upon their performance are made into a separate brand identity under its group, BXB SOCIALS. Burger Bae then looks into manufacturing, logistics, and customer care, while empowering the creators to be entrepreneurs.
“Our strong belief is that our creators understand their niche better than hired experts. We aim to provide an ecosystem where they are empowered and have the creative freedom to do what they are good at,” said Rohan Kashyap, Founder, Burger Bae.
Being based out of Ludhiana, and close to many export houses, the brand gets early access to trends and tech, moreover, the minimum order quantity issue becomes easier to address.
Burger Bae believes stitching is an art and provides an ecosystem for Masterji, who like other artists, need an ecosystem, which then reflects in the quality of the brand’s apparel.
Starting informally in 2018, Burger Bae has scaled up to Rs1 crore in monthly sales. Moreover, the brand raised an investment of Rs 35 lakh and Rs 50 lakh from Velocity and Getvantage in 2 debt rounds which were paid back within 3 and 5 months, respectively.
Using social media influencers to generate a brand recall value, most customers of Burger Bae have come across the brand via social media and pop-up exhibitions.
“Until now, it was mostly Facebook ads that helped us gain the consumers. However, we are planning to accelerate pop-ups and events. Festivals are one of our primary focuses, which gives us a good community pool, also it would allow our potential customers to get a sense of our products,” added Kashyap.
Shipping worldwide, the brand processes orders within 5 to 7 business days in India and 7 to 16 days overseas.
The brand is currently in the works to build a separate event company and plans on exploring the NFT space.