{D2C 100} CloudTailor: One-Stop Shop for Tailoring Needs
{D2C 100} CloudTailor: One-Stop Shop for Tailoring Needs

CloudTailor is a D2C platform that provides end-to-end fashion and tailoring solutions at the consumers’ fingertips with access to fashion designers' consultation, doorstep measurements, and free lifetime alterations. It is the world's first phygital personalized fashion brand. It tailors any style, any design, and ships globally.

CloudTailor operates on unit economics profitability at the city level which helps it to get EBITDA positive at city level operations. Tailoring services work on a high margin with a high repeat purchase. “We enjoy 60 percent repeat purchases and continue to grow. We are growing at 15-20 percent month-on-month, and intend to grow at a much faster rate as we follow a phygital model,” Susmitha Lakkakula, Founder, and Rudra Pratap and Mahesh Patel, Co-Founder of CloudTailor said.

Spreading Wings

CloudTailor operators on the phygital business model where omnichannel plays a crucial role. Its customers have access to CloudTailor through different channels such as an app/website for digital orders, exclusive branded outlets as a physical touchpoint for interacting with the brand, and SIS (store-in-store) model, partnering with large format stores and providing tailoring services within the outlets.

“We believe it is important to be present across the entire customer purchase cycle for discovery. Our Hub-and-Spoke business model allows us to cater to all orders seamlessly,” Lakkakula stated.

Currently, the brand has 20 EBOs and 8 SISs. The brand has recently expanded its presence by opening 8 fulfillment centers located in Hyderabad, Bengaluru, Delhi NCR, Pune, Patna, Ahmedabad, Siddipet, Tirupati, and Kochi. It has also launched its 8 Experience Centers in Bangalore, Ahmedabad, Hyderabad, Siddipet, Tirupati, and Kochi. CloudTailor aims to open another 20 EBO by the end of September in Delhi, Pune, Gurgaon, Noida, Ghaziabad, Gandhinagar, Bangalore, and Hyderabad.

Path Ahead

As the brand is at the initial stages of our business, brand awareness is its main focus. It is marketing through different channels such as ATL, BTL, digital channels (social and performance marketing), and PR where it is not just educating its customers about the brand but also about fashion in general.

CloudTailor aims to be the one-stop shop for all things fashionable for women. “In this journey, our immediate plan is to open 200 EBOs and 100 SISs spread across India, US, UK, and Australia,” Lakkakula asserted.

The brand has a commitment of $1 million from India Discovery Fund I, 35North Ventures along with Mergerdomo, which has led the seed fund. “We are also in early discussion for our Pre-series A fund which will be utilized in the expansion of our branded outlets, increasing our brand awareness and tech enhancement,” she added.

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