{D2C 100} Fausto: Fashionable Foot Forward
{D2C 100} Fausto: Fashionable Foot Forward

Fausto is a footwear brand that brings in a product portfolio created around many themes and styles to bring cult classic fashion to its customers. The brand stands for value for money and is a responsibly created fast fashion footwear brand catering to all age groups and customer segments.

With the launch of marketplaces and improvement in digital infrastructure, e-commerce was suddenly within reach of the country's entire population with as many feet to be covered, an opportunity Fausto jumped in to address.

Launching a minimum of 50 new styles every month, the brand provides one of the largest footwear catalogs with more than 2,000 SKUs. Having pioneered a back-open style of footwear range in almost all men's footwear categories, Fausto has a varied collection of footwear. The brand assures that everyone can spot more than just a few pairs of footwear that resonate with their sense of style.

"We believe in customer delight and are committed to quality, consistency, competency, and reliability further following a zero-tolerance policy on any customer complaints,” said Sumit Agarwal, Founder, Fausto.

The D2C brand is focused on creating a niche in the aspirational and fashionable yet value-for-money footwear segment for men. The brand’s one-of-its-kind online personalized store with a group of stylists makes Fausto stand out. Moreover, to improve the customer experience the brand targets to ship an order within 24 hours and deliver within 3 to 5 business days.

Over the past 4.5 years, Fausto has sold close to 7,00,000 pairs of footwear, and assuming a repeat purchase of 1.5 pairs a year, 4,50,000 customers have experienced a Fausto pair generating a loyal customer base. The brand’s online platform, launched in 2021 registered a customer base of more than 70,000 customers with a returning base of 22 percent.

The brand plans to pivot from being a D2C-only business to a tech-enabled D2C business with some significant investments being made on this front.

“We plan to move to a homegrown e-commerce platform that will offer greater flexibility and scale. Investment in a next-gen ERP and a robust OM platform integrated with leading marketplaces. Further, we plan to set up virtual experience zones leveraging Augmented Reality solutions,” said Agarwal.

Available on most of the leading online marketplaces along with its own platform, Fausto current revenue stands at Rs 12 crore. The brand is growing exponentially and aims to reach Rs 100 crore in revenue by 2025.

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