VAHDAM India is a vertically integrated brand that is taking India’s finest teas, superfoods, herbs, and spices to consumers across the world, under an ethical, sustainable, and proud home-grown brand, direct from the source while giving back to society.
All VAHDAM teas, spices, herbs, and superfoods are sourced directly from plantations and farmers within days of harvest, packaged garden fresh at its BRC Certified state-of-the-art facility, one lakh square feet in size in the National Capital Region of India, and shipped directly to global fulfillment centers in various parts of the world.
VAHDAM is now a net profitable company. The contribution margin on average is 40 percent. The brand has raised over Rs 290 crore in funding so far, spread across 4 rounds from some of the top investors in the country. The first fundraise was in January 2017 and the last one was in September 2021.
VAHDAM India has made a market entry via an online channel. Digital channels let the brand micro-target the market and help it to compete with the big brands as brands come under the same pedestrian when they bid for a click on Amazon, Facebook, or Google.
Focus on Marketing
The brand is primarily focusing on digital media as it helps Vahdam micro-target. Digital media also helps us to reach out to more consumers. Besides, one of the core things that it does as a brand is sampling. “Given ours is a consumer product, we do a lot of brand sampling in every market. We do partner data sampling through a bunch of methods that get us the highest ROI in terms of our brand marketing initiatives,” Sarda noted.
Additionally, the brand also does an annual national campaign in key markets right before the holiday season to get at the top of the mind of the consumers that it is looking to target.
In the US, which contributes to over 65-70 percent of VAHDAM’s revenue, VAHDAM is one of the fastest-growing tea brands. Apart from being listed in over 60 online marketplaces, 12 Amazon’s, VAHDAM is also the only Indian brand to be available in over 1500 premium chains in the US that include Nordstrom, Neiman Marcus, Bloomingdale, Bergdorf Goodman, Saks Fifth Avenue, Wegmans, Erewhon Market, Macy's and more. It is also available in over 200 stores in Canada and over 400 stores in the UK.