From Harley Davidson to Benelli, love for bikes in India has magnetized global bike brands to venture into the country, and cash in on the burgeoning auto market.
From Harley Davidson to Benelli, love for bikes in India has magnetised global bike brands to venture into the country and cash in on the burgoening auto market.
Leading players in the superbike industry,DSK Motowheels has recently tied-up with Italian biking brand-Benelli and introduced five superbikes along with a new showroom in Mumbai.
Located in Mumbai, the store is under the dealership of ‘Shree Aadya Car Company’. DSK Benelli – Mumbai showcases the entire range of DSK Benelli superbikes available in India.
Commenting on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “We are highly elated on launching the legendary Italian superbikes from Benelli for the Indian motorcycle enthusiasts. The country’s superbike industry has grown by leaps and bounds, giving us immense scope to tap this lucrative and increasing market. We have full confidence that our exciting range of DSK Benelli bikes will transform the biking scenario of the country tremendously. With our in-depth understanding of the market and a strong sales and service network, the launch of these splendid Italian superbikes is sure to impact riders all over the country.”
The exciting range of superbikes encompass the TNT 300 – In-line two cylinder 300cc engine, TNT 600i - In-line four cylinder 600cc engine, TNT 600 GT - In-line four cylinder 600cc engine, TNT 899 - In-line, three cylinder 898cc engine and TNT R - In-line, three cylinder 1131cc engine.
Expresssing views, George Wang, Board Director, Benelli said, “It gives me great pleasure to witness the launch of Benelli bikes in India. We couldn’t have asked for a better partner than DSK Motowheels, a veritable leader in this segment in the country. We see immense, hitherto untapped potential in the Indian superbiking space and our focus will be to offer the Indian biking enthusiasts the experience of owning the Italian legacy. We are happy to herald a new era in this industry with our top-of-the-line range of superbikes.”
With its 104 years old heritage and lineage, Benelli today boasts an impressive range of globally-respected superbikes that marry heritage, innovation, styling and technological prowess. Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high-performance experience.
The Indo-Italian tie-up between DSK Motowheels and Benelli paves the way for a high-end biking experience through Benelli’s extensive bike range, giving Indian bikers their ticket into the club of thoroughbred motorcycling aristocracy. DSK Motowheels plays a pivotal role in assembling and selling Benelli bikesacross the country and supporting them with a good backup of service and spares.
DSK Benelli is set to establish exclusive dealerships across India;these include Mumbai, Bengaluru, Chennai, Pune, Ahmedabad, Delhi, Hyderabad, Kolkata and Goa in the first phase, followed by other Tier 2 and Tier 3 cities.
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