Initializing...

Top Retail Brands

‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

Tags: ‘Femina FLAUNT, footwear, fragrance

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  | 
‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018, with Urvashi Rautela (Miss Diva Miss Universe India 2015) as the face of the range. Femina FLAUNT’s fragrance line follows Femina FLAUNT’s successful foray into the consumer products space with Shoppers Stop across core fashion categories – Apparel, Footwear, Bags and Accessories. Femina FLAUNT’s fashion range is currently available across 60 Shoppers Stop stores, in over 20 cities and its eyewear range being sold from across more than 300 retail touchpoints across India. The range has been developed in collaboration with Sterling Parfums in Dubai and is being distributed offline in India by SaiHira Distributors.

The Femina FLAUNT fragrance range has been created around different moods and facets of an independent modern Indian woman. The range offers four different fragrances - Mystique, Bold, Chic and Allure. The range  celebrates the complexities of today’s woman’s duality – her boldness and sensuality, her moods and determination, her timeless elegance and fierceness, her diehard romance and fearless independence. On the packaging aspect, the highlight of the range is the luminous bottles, designed in glass with cut facets on the sides, to give it a sharp, yet elegant look. The content of the bottle stand out with their unique colors – Exotic green, radiant purple, sparkling gold and peachy blush. The Femina Flaunt EDPs (100ml) are competitively priced at INR 1799, and the range will be available across Shopper’s Stop outlets, Nykaa.com and Flipkart.com, apart from key modern as well as conventional retail.

Speaking about the range, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, Fragrances is today an ‘essential’ category for the Femina FLAUNT woman and is an expression of her personality and mood. We’re confident of the Femina FLAUNT fragrance range resonating well with the consumers, given its unique packaging, competitive price point and long-lasting fragrances.”

 





Related Articles

  • Investments
    This Festive Season VU
    Adding joy this festive season, the television brand company VU has launched two new series called
  • Fashion & Accessories
    Bata to start retailing
    Lifestyle brand CAT was being sold and distributed by Tata International after it inks pact with US
  • Brand Licensing
    Alexander McQueen inks
    P&G Prestige is responsible for Gucci, Dolce & Gabbana and Hugo Boss fragrances.

Comments

Rating  

Please add your comment:

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter