In a bid of promoting LED products across the length and breadth of the country, Bajaj Electricals has floated a new sub-brand called ‘.nxt’. The newly added brand will upgrade customers and corporate clients into LED products. Bajaj has already started manufacturing of LED products in India through its manufacturing plants installed at various locations across the country.
Speaking about the development, R Sundararajan, Executive President and Country Head - luminaires segment, Bajaj Electricals said, the lighting division expects strong growth momentum with its new range of products and lighting systems that cover not just commercial and residential lighting but also street lighting systems.
The lighting business at Bajaj Electricals Limited ended financial year 2015-16 with total revenue of Rs 1,100 crore, growing at 17.2 per cent. The company is also focusing on solar power system is another key thrust area for Bajaj Electricals.