Blue Star ventures air cooler segment: targets Rs 150 cr sales

One of the well known Air-conditioner maker brands, Blue Star recently forayed into air coolers, targeting sales of about Rs 150 crore from the segment.
Blue Star's new initiative

One of the well known Air-conditioner maker brands, Blue Star recently forayed into air coolers, targeting sales of about Rs 150 crore from the segment. The company recently conducted a select-market launch for its air coolers in North India and plans to expand the portfolio by April-May.

Blue Star Executive Director and President, AC and Refrigeration Products, B Thiagarajan said that the company aims is to do at least Rs 150 crore business from the air cooler segments in next three years.

Post the pilot launch last week, he said that in next six months, it would have a pan India presence.

Apart from this segment, Blue Star has also forayed into air purifier section.

As per Thiagarajan, who is all set to assume the role of Joint Managing Director from April 1, the reason for exploring the air cooler and air purifier segments is to fill gaps in the company's product portfolio. He feels that as a related product category, the company should be present in the section.

Thiagarajan said that in order to cater for the manufacturing of the new segment, the company is sourcing from a third party through contract manufacturing. Blue Star would consider manufacturing when volumes pick up.

In fiscal 2015 the firm, which mainly sells a range of air-conditioning and commercial refrigeration products, clocked revenue of Rs 3,080.79 crore.

 

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