Coolpad set to launch Coolpad's Max in India on 20th May

With a name like that and smartphones well under Rs. 10,000 with premium features, Coolpad could well be China’s answer to price-sensitive Indian mobile-tech lovers.

The media invites for Coolpad’s Max launch in Delhi are doing e-rounds, amid a vendor shipment report by International Data Corporation (IDC) indicating sizeable traction gained by the company in India.

“Le1S, the newly-launched smart-phone by LeEco, contributed to majority of the vendor’s shipments in Q1 2016, while Chinese vendors like Oppo, Xiaomi, Vivo and Coolpad gained traction in the first quarter of the year with new product launches, aggressive marketing spends and expanding their channel presence,” said said Karthik J, Senior Market Analyst, Client Devices.

With over 6,000 patents to its name, Coolpad “wants to capitalise the strength by creating a greater smartphone ecosystem in India,” said its India CEO, Syed Tajuddin in a recent interaction with Retailer media.

Although the much-awaited Coolpad Max, whose ‘pink’ invite calls media to witness the unveiling of “Dual in One and share the company’s vision for India”, has been launched in China last year, its India entry would be interesting from a price-standpoint. On the specifications front, the Coolpad Max features a 5.5-inch FHD curved 2.5D display, 12-megapixel main camera, 5-megapixel front-facing shooter, 2800mAh battery loaded with Android 5.1 Lollipop on top of Cool UI.

“Coolpad has provisioned a $300 million for 3 years in investment for the Indian market, this is broadly divided towards R&D, manufacturing, branding and marketing operations,” said Syed Tajuddin, CEo, Coolpad India.

While the company is committed to contribute to the government’s vision of ‘Make in India’ and ‘Digital India’, information on whether or not the Max brand of the company will be assembled by Videocon in India is yet to disclosed. Coolpad only has one retail touch point as of now – Amazon. “We are looking into the possibilities of company-owned stores but it will take a while before I comment on it,” Tajuddin added.