Lenovo soon plans to file an application with the Centre to open company-owned stores under the liberalised single brand retail foreign direct investment rules. Eying an acceptance to the application, Lenovo will become the third major consumer electronics brand to evince such interest after Apple and Gionee.
Lenovo India's managing director Rahul Agarwal said that the $46-billion Chinese personal computer-smartphone maker is all set to roll out flagship stores as a single-point destination for all its products, including enterprise products. Agarwal also confirmed that the company will soon file the proposal, which is currently under review by their legal team.
Interestingly India will be the first country where Lenovo will have its company-owned stores, which according to Agarwal will not act as revenue driver, but as a customer experience zone. The company may also include a service and demo centre, and employ some senior technical people, who can offer best customer experience.
Agarwal said that the company will also revamp its own eCommerce store by April and will aim at driving traffic through various consumer promotions.Lenovo India already has around 1,000 exclusive brand stores operating under the franchisee model, which contributes almost 40 per cent to its revenue.
Lenovo India has its own computer manufacturing facility in Puducherry and assembles smartphones through contract manufacturing with Flextronics.The company is also planning to start assembling of tablets in India and evaluating the option of a second computer plant in the country.