In a bid to strengthening its foothold in the Indian market, leading consumer durable firm Kenstar recently ventured into air conditioner segment by launching a range of split air conditioners, which would be sold exclusively on Amazon.in, says a PTI report.
This new product range which comes with 3 to 5 BEE Star ratings starts from Rs20,990 and goes upto Rs 25,990 for a 5 star rated 1.5 ton AC.
Expressing views, Rahul Sethi, said: President, Kenstar "We are proud to announce our association with the leading e-commerce player Amazon.in who has a wide reach and popularity among the tech savvy generation. We are confident to reach our customers with this new product offering. Also, it is expected that the AC market in India will reach 4 million unit from the current 3.3 million unit in 2015. "In line with this growing demand we found immense potential in this segment to expand our product portfolio.”
"Kenstar air conditioners will not be sold through any brick and mortar stores and the logistics would be taken care by Kenstar and its dealerships. The product would initially be sold in 20 cities and Kenstar plans to deliver the product in 24 hours" Sethi added.
On the exclusive tie-up, Samir Kumar, Director Category Management, Amazon India said, "We are excited to be the partner of choice for Kenstar and offer our customers an exclusive access to Kenstar's new range of ACs. This is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience."
On being probed about the growth of appliance category, Kumar said, "We launched the category just few months back and are excited about these white goods consumer durable goods as we believe that it is going to be a very large part of our business in the future."
Kenstar which has a market share off 22% in cooler segments and around 25% in kitchen appliances segment according to Sethi, is now targeting to capture 5% market share in the air conditioning segment within the first year of operation.