OnePlus to cash on 'touch and feel' experience of customers

OnePlus, Chinese premium smartphone maker, has decided to cash in on 'touch and feel' factor which is a very popular exercise which customer follow before they purchase any smartphone. The company has decided to install its first global experience store India which will enable the customers to accesses company's latest devices.

The proposed experience outlet will be spread over 14,000 square feet in Bengaluru and will only offer experience facility for consumers, who would have to buy the handsets from Amazon India since it does not want to forsake the pricing advantage an online brand enjoys due to lower distribution cost.

If all goes as per the company's , soon its experience centre will start its operation and based on its success, OnePlus will expand the store to the other parts of the country by next year. Commenting on the development, Vikas Agarwal, General Manager-India, OnePlus said that OnePlus plans to expand the number of experience stores next year in India based on success of the maiden outlet, while it expects to start local manufacturing of the latest model, OnePlus3, through Foxconn from the next quarter.

Agarwal said the proposed experience store will be the first of its kind in the world reiterating the importance which the company is giving to the Indian market.