Makers of health and fitness tracking bands/accessories, Mio Global, has entered into Indian market in an exclusive partnership with eCommerce giant Amazon.in.
Makers of health and fitness tracking bands/accessories, Mio Global, has entered into Indian market in an exclusive partnership with eCommerce giant Amazon.in. The company has brought in its heart rate monitors and watches including Mio Fuse, Link, Alpha 2 for the starting phase.
All the Mio products are now available on Amazon.in at a starting price of Rs 6,599.
Now, consumers in India will be able to create personalized fitness goals that not only support their fitness and health, but also help them track their progress and performance with top-tier accuracy, Mio Global said in a statement.
"We are very excited that our performance wearable products are now offered in India," said Liz Dickinson, CEO, Mio Global. "India holds huge potential for Mio Global, as the country is moving towards a more health-conscious and fitness-focused society as a whole. We plan to be in India for the long term to continually bring our technology and products to the growing health and wellness market in India,” he added.
Talking about the partnership, Samir Kumar, Vice-President, Amazon India, said, "We are excited to bring Mio's full line of fitness wearable tech products for our customers in India. With rising health awareness in India, customers across the country can now order Mio's heart rate monitors and watches exclusively on Amazon.in and have it delivered to their doorsteps fast and reliably."
A number of startups focusing on fitness and health have entered India over the past year, such as FitBit, GOQii and Jawbone, among others. Apart from these, major names like Sony, Samsung, YU and Xiaomi have also entered this space.
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