Why Freedom 251 phenomenon can be a gimmick

Many articulations are being made on the vitality of Freedom 251. Some of its features (keeping in mind its exceptionally low price) are worth applauds, but at the same time we have found some significant flaws too.
Freedom 251

Much has been written, heard and talked about the ongoing storm in the smartphone industry. Yes, we are too talking about world’s cheapest smartphone ‘Freedom 251’. Not just in India but the smartphone has now triggered a hotbed debate on an international echelon. The entire world is going furious over how can a smartphone cost less than a 3GB data pack i.e. Rs 251?

An initial internal assessment of Indian Telecom Ministry shows that the average price of a smartphone cannot be less than Rs 2,300, then have you ever thought how come you are getting a smartphone with 1GB RAM (Random Access Memory) and 8GB  of storage capacity at a price which is almost 9.12 times less.

Many articulations are being made on the vitality of Freedom 251. Some of its features (keeping in mind its exceptionally low price) are worth applauds, but at the same time we have found some significant flaws too.

Here are some of our observations to help you understand the real story behind the Rs 251 gimmick:

1. The company, recently buzzed as Ringing Bell has used whitener to cover the real logo. The cheapest smartphone is nothing but a rip-off of one of China’s rebranded phone firm Adcom.

2. The company, when they say cheapest Indian smartphone, they actually mean wickedly copied application icons. It has bluntly used the coding of its apps including camera, web browser, calculator etc. from Apple’s iOS source. Now, take it this way, before the smartphone gets delivered to your place, the firm might bid adieu if Apple think about pressing charges on the company. God knows what will happen to your money as it has no return policies mentioned on its website.

3. Despite the website crashed on the very first day, the Noida-based company claims to have more than 30,000 confirmed orders and over 6 lakh hits per second on its website yesterday. It plans to ship 5 lakh units per months with an additional charge of Rs 40. Now, at a time when big eCommerce giants like Snapdeal & Flipkart etc are trying hard to curb their logistics in an effective way, how will a company like Ringing Bell (registered on Feb, 2016), with no manufacturing units as of now, manage to stick to its 4 months delivery promise?

4. The company ran vigorous marketing campaigns with full page advertisements in some of country’s leading dailies. These ads had contact details of its dealers which later turned out to be mostly switched off or incorrect.

5. The Indian Cellular Association, a grouping of local handset makers, has written to the telecom ministry, saying that even after extensive subsidising, a phone with specifications mentioned by the company would cost at least Rs 3,500 and the government should get to the bottom of the issue. 

Now with all these blemishes on the company, it will be the time that will disclose whether the firm will make a quick back and close shop like a chit fund or will stand positive and deliver on their promises. As of now, keeping in mind its low cost, it can be a gamble worth playing.

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