ASICS has announced the opening of its eighth store in India. The high street store showcases the latest collection along with the proprietary ASICS FOOT ID system. With an area of 1700 sq ft, the company claims that this is one of the biggest stores of the country. The store will showcase the complete range of running and training shoes. The design is in sync with the global standards to present easy to browse displays to the customers.
Speaking about the launch, Rajat Khurana, Director, ASICS India Private Limited, said, “This will be our second store in Mumbai and I am extremely pleased about it. Since this would be our first high street store, we are very excited to launch it at the right time. In the last one year, we have launched eight stores across Indian metros. As a brand, we will continue to expand aggressively to reach out to our discerning audience. It is our constant effort to provide the highest quality products that help in enhancing the performance.”
As a part of the inaugural ceremony, ASICS had also organized a morning run in association with Mumbai city’s runner club on 26th June, 2016. The event saw the participation from hundreds of runners who pulled their socks to run extra mile.
To provide the best suited shoes for each individual, the new store features the ASICS FOOT ID system, with staff on site to perform the analysis. ASICS FOOT ID static measures the foot shape, and ASICS FOOT ID dynamic analyzes the wearer’s running gait. It helps runners find the most suitable shoes to draw out every ounce of their performance.