Amante launches its first exclusive store in Thane

The newly launch store offers the best of Amante's inner wear for women and the company is aggressively planning to open 30 more store across the country.
Amante

Leading South Asian lingerie brand Amante owned by MAS Brands has opened its first store in Thane, Maharashtra. The newly launch store offers the best of Amante’s innerwear for women and the company is aggressively planning to open 30 more store across the country.
After 8 years of journey in the country, the Sri Lankan brand has opened its first store at the Viviana Mall and two more are expected to open at other malls in the city.
The move by MAS Brands, which owns Amante, comes after a successful run in India during which it supplied its range of products through traditional and modern retail outlets as well as ecommerce platforms.
The Thane store has also introduced Amante’s premium range of sleepwear, sportswear and swimwear. “We have realised that the time is right to open our own branded exclusive stores in the country, as our clientele is now confident enough to walk into an outlet without hesitation,” said Vivek Mehta, CEO, MAS Brands India.
"Starting with Thane, we have plans to open up to 30 exclusive outlets across the country in three years," he added.
Mehta said that the company‘s range of products is already available at over 1,000 outlets, and the company has plans to open exclusive stores in Bengaluru, Noida and Jaipur over the next three months. Next year. MAS Brands will open 10 stores across India and 15-20 stores in 2017.
“Last year we had a turnover of Rs 100 crore and we have been growing 50 per cent year on year. We are targeting a size of $100 million in India by 2020, he said.
With the Amante range available in India, Sri Lanka and Bangladesh, the company is looking at expanding into the Southeast Asian market.
“The turnover target will be achieved through product and geographical expansion as well as through the portfolio of brands. The business in India will be a key in achieving the target, he said.
Though it is based in Sri Lanka, MAS Brands launched the Amante range first in India in 2007.

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