Home-grown fashion and lifestyle brand “Being Human”, owned by film actor Salman Khan’s charity firm Being Human Foundation has come up with a unique Diwali Campaign #SamePinchWithSalman. Here consumers will get a chance to meet Salman Khan.
The idea of the campaign is fairly modest; the participants must create a look that Salman Khan would like to say ‘same pinch’ to. The contest entails that participants shop at a Being Human store between 15th October 2015 and 1st November 2015 and click an image of them wearing Being Human clothes. This image then should be shared on the brand’s Facebook Contest Post as a comment. The more likes a participant gets the more are his chances of getting shortlisted to meet Salman Khan. At the end of the campaign, 10 participants will get shortlisted with the highest number of likes and finally 3 winners will be selected by Salman Khan himself! And not just this but also up to 1 lakh worth of Being Human merchandise are up for grabs making this the ultimate Diwali campaign to participate.
The creativity of the campaign entices the consumers to share a frame with Salman Khan. Using social media as the prime medium to create the buzz, Being Human Clothing will promote the campaign digitally as well as in stores.
Royalties from Being Human Clothing are donated to Being Human – The Salman Khan Foundation to support the twin causes of education and healthcare. You can participate and stand a chance to win along with being able to contribute to these causes by the simple act of shopping.
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