Breakbounce, the first streetwear brand of the country, launched its first exclusive brand outlet in India in Vadodara. Samarjit Gaekwad from the Royal family of Vadodara inaugrated the store.
The brainchild of Sanjeev Mukhija, the founder of Goldenseam Industries Pvt Ltd, Breakbounce is the the first streetwear brand of the country. Dominating the menswear category, the brand already has presence in 140+ doors through partnerships with retail giants such as Lifestyle, Splash, Central and Reliance Footprint. It has a pan Indian reach that is enabled by Flipkart.com, Myntra, Snapdeal.com, Jabong.com and Amazon.in.
With a magnitude of experience in garment construction and specialization in ‘off the peg’ street-wear, the decision to start his own brand with a distinct international signature came naturally to Sanjeev Mukhija, who is also the Managing Director, Breakbounce. In an exceedingly competitive environment with multitudes of fashion brands both Indian and international, the brand began its journey in India in 2012. Headquartered in Bangalore, Breakbounce adopted a strategically different approach from the brick and mortar model universally adopted by most brands.
Breakbounce is a way of life, an ode to the street culture, something that was missing in India until now. It is a quintessential streetwear brand designed to take men’s fashion to the streets. The first exclusive brand outlet launched with the brand’s FW15 collection. With an advantage of backward integration to design, develop and manufacture, the brand has paid great attention to product and its detailing. Its product proposition encapsulates all categories of apparel and provides a more holistic experience of the current international street styles. It includes tees, shirts, jackets, hoodies, sweatshirts, chinos, denims, shorts, belts, headgear, wallets, bags and footwear.
Commenting on the launch, Sanjeev Mukhija, Managing Director, Breakbounce said, “The men’s wear market in the country is growing rapidly YOY, making India a lucrative market for the brand. Taking this into consideration, we have strategically timed and planned the launch of our first EBO in Vadodara. It is one of the most promising markets of the Tier 2 cities with immense purchasing power and demand for defined fashion. By the end of 2016 we plan to launch EBOs in Bangalore followed by a few in Surat, Ahmedabad and Delhi.”