Amidst the unending saga of brick vs click and the speculations of the fading physical retail, American clothing brand Brooks Brothers has launched yet another store at Noida, thus marking brand’s successful stint of three good years in the country.
Christened as ‘Red Fleece by Brooks Brothers’ the 2,000 sq ft store at DLF Mall of India, Noida offers both classic and contemporary menswear wardrobe solutions.
Red Fleece by Brooks Brothers, a youthful take on the classic Brooks Brothers style, is rooted in tradition.
Anand Nair, Business Head, Brooks Brothers India, said, “As America's oldest retailer, Brooks Brothers has long been a fashion innovator. We are excited to bring Red Fleece by Brooks Brothers to Noida.”
"The Indian customer loves colour and should find an immediate connect with Red Fleece's playful spirit, inherent in its bright hues. With more work places endorsing smart casuals as the dress code, the launch of this store is well timed," he added.
With the opening of the new store, the brand has expanded its retail footprint to 10 stores in the country, with seven mainline Brooks Brothers stores and three Red Fleece by Brooks Brothers stores.
Established in New York City in 1818, Brooks Brothers offered ready-to-wear clothing and has continued throughout history with product introductions including the non-iron shirt and the original button-down collar.
Over the years, Brooks Brothers has dressed 39 US Presidents including Abraham Lincoln, John F. Kennedy, Bill Clinton and Barack Obama.
In India, Brooks Brothers has a joint venture with Reliance Brands, a part of Reliance Industries and was one of the first companies to get the foreign direct invest FDI approval in October 2012.
Perpule, an Omni-channel retail-tech company and announced the launch of its next-gen Point of Sale (POS) billing solution called UltraPOS. Perpule’s UltraPOS is a platform independent, form factor independent POS billing system which can enable anytime, anywhere billing. It is a cloud-based SaaS product which eliminates the need of bulky servers and computers in the store. UltraPOS will enable offline stores to reduce billing counter size by up to 40% and help increase sales and revenue through an AI/data-driven approach to dynamic offers, cross-sell and upsell. It is currently being used by retail brands such as Vishal Mega Mart, Big Bazaar, Foodhall and many more.
Perpule UltraPOS can render traditional billing systems obsolete with in-built features such as analytics, inventory and staff management tools. Retailers can update product prices, stocks, offers, etc. consistently across platforms. The cloud-based solution seamlessly operates in online as well as offline modes which is perfect for India where connectivity is still a challenge. This solution also gives omni-channel players a platform to manage order and inventory for both e-commerce as well in-store sales from the store itself. The UltraPOS solution can work with any device such as handhelds, mobile, desktop and tablets. It allows cashiers to scan barcodes, generate receipts and accept payments without any hassle. Retailers can also opt for the accompanying hardware (a handheld device) at no additional cost and a flexible monthly rental fee. Retailers can also opt UltraPOS for their existing infrastructure or try out a combination of both handheld and traditional billing modules.
A major challenge for retailers is the lack of display area and suboptimal customer flow. UltraPOS tackles this by reducing the size of billing counters, allowing for more space to showcase merchandise and increase footfall. Due to the mobile nature of the device, users can save significantly on IT capex, opex and manpower costs. Retailers will be able to get more than 50% reduction in POS technology spend (eg. store server, computer, printer, scanner, EDC/payment, networking, etc) and 95% reduction in paper saved from digital receipts. Perpule also provides value-added services for retailers to increase revenue such as bill payments, recharges and ticket bookings.
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