CaratLane -a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’, a brand that is imaginative, bold, fierce and for a women of today! Shaya aims to be a brand that redefines contemporary design and turn it into wearable art. The designs are a testimonial to great craftsmanship along with a unique aesthetic.
On the thought behind the launch, Mithun Sacheti, Founder and MD, CaratLane said, “We started Shaya because we realized that there was a huge gap in the market. Although gold and silver jewellery co-exist side by side in the Indian woman’s wardrobe, most of them feel that when it comes to silver, the options are fairly generic or too expensive. It was a natural fit for us because CaratLane’s mission is to democratise jewellery, and design differentiation is core to our brand DNA’’.