Leading outdoor and adventure retailer, Columbia Sportswear is aggressively expanding its store footprint in India by opening 25 new stores by April 2015.
Khyati Bhinde, Vice President CIRL said, "With the growing interest of people towards outdoor activities in India, we see a huge potential in the outdoor industry. The market is growing rapidly and there is demand for products that feature cutting edge technology. Columbia has chalked out an extensive plan to reach our customers and we aim to be the leaders in the outdoor apparel and accessories space in the country."
This global apparel and footwear brand entered India in December 2013 and currently has three stores in India located in New Delhi and Bangalore. This expansion will increase the brand's store footage in India by over 1050%- from 3000 square feet to over 35,000 square feet of retail space.
Hemant Sachdev, Founder CIRL said, "Our passion for adventure and experience in retail, positions us as the preferred Indian brand in the unexplored segments of outdoor and adventure lifestyle."
Besides, Columbia Sportswear will now have a strategic presence in the top 20 retail destinations across the length and breadth of the country in cities including Delhi, Bangalore, Mumbai, Pune, Chennai, Kochi, Chandigarh, Kolkata, Dehradun and Guwahati to name a few.
Moreover, the brand has already seen triple digit growth in its' existing stores and has also launched its' proprietary website to be able to cater to their pan-India consumer.