'E-commerce a disruptive force in the consumption of lifestyle products in the year 2017'
'E-commerce a disruptive force in the consumption of lifestyle products in the year 2017'

Beginning its journey a year back under aegis of Radiant Hues CRM Solutions Pvt. Ltd. Luxehues.com, celebrated its 1st anniversary with its partner brands at Q’la, Mehrauli, in New Delhi. Starting out, with a modest 30 partner brands and high hopes, today Luxehues.com boasts of over 200 global brands on board across multiple categories.

The portal also released white paper report on-‘E-commerce a disruptive force in the consumption of lifestyle products in the year 2017’. Based on the insights collected by Luxehues.com, the report is compiled after conducting one-on-one in-depth interviews of the affluent consumers, undertaken by the company across the key metros and cities in India. Some of the key insights from the white paper are –

·         E-commerce will propel faster growth in the affordable luxury segment by providing distribution access

·         Authenticity of goods purchased is a key criterion for online shoppers

·         The niche brands must invest in creating brand awareness to facilitate faster growth

·         In the wake of recent demonetization online players are well poised to leverage the shift to Digital platforms

Excited about Luxehues.com anniversary celebration,Peter Raj Kapoor, Joint Managing Director, Radiant Hues CRM Solutions P.ltd said, “Leading premium brands  have expressed great interest to partner and promote their range of products on Luxehues .com, they feel very assured and comfortable with how their Brand is being positioned and promoted to the middle to affluent income consumers.”

The offstage display of products by - Debarun, Imperial India Company and Princess Jewelry by Lumineux Uno; virtual displays by TW Steel, Misaki and Michael Kors and on-stage launches by Amethyst and Hidesign added dollops of chutzpah to the celebrations! The glam & style quotient of the event was further upped by the presence of - Divine Solitaires and Philip Stein; known for its revolutionary technology in high quality products with stylish designs. Philip Stein’s Sleep Bracelet won a lot of attention and remained the most talked about brand.

 Vaibhav Chadha, Vice President of Precious Times, official distributor of Philip Stein in 41 countries said, “We are proud to have established Philip Stein as a global brand selling in more than 50 countries. The brand is still yet to place both its feet into the Indian market by tying up with on ground retailers, but we are proud to partner with Luxehues for Indians to be able to buy Philip Stein online. Our aim has always been to promote our wellbeing technology for all persons who wish to benefit from it, and I’m sure that partnering with Luxehues will aid in this agenda due to their successful positioning in the market.”

Wishing the Luxehues.com team on the occasion, Jignesh Mehta, Founder MD, Divine Solitaires added, "Divine Solitaires has always believed in providing the consumers the best solitaire diamonds in the transparent and organized way. Luxehues is an ideal platform when it comes to presenting a luxury brand for online customers. Our exclusive solitaire designs listed on the portal gives the luxury to connoisseur of diamonds to select and buy the best and the brightest of the Solitaire Jewelry. We congratulate Luxehues on building a premium portal and completion of successful first year. Divine Solitaires, an exclusive solitaire diamond brand, with unique offerings wishes that its association with Luxehues continues for many more years to offer the consumers the best in the diamond Jewelry."

Dilip Kapur, Founder & President, Hidesign shared, “My excitement that the finest leather in the world, came from my native area, led me on my return to India, to search for the few skilled tanners who had not yet given up the E.I. technique. I decided to dedicate Hidesign to research more innovative methods of vegetable tanning, something we have held on to over the past 38 years.”

Popular jewelry designer Rahul Popli of Amethyst fame, said, “It has been a great journey so far. Luxehues has given good business to AMETHYST .We are very happy to be a part of it. I hope to grow further with Luxehues in coming years. And wish the very best to the team on its successful first year completion!”

Speaking about his association with Luxehues.com, noted designer Debarun Mukherje of eponymous label-Debarun, adds “It is great to get associated with Luxehues. There online presence is amazing. This is a portal which takes fashion seriously and promotes fashion in right frame of light. Our engagement with luxehues has been fruitful and good.”

 Luxehues.com follows the unique model of sourcing directly from brand principals around the world, allows customers significant savings. In addition, usage of bank cards from select partners allows additional savings of up to 30 per cent. Some of the premium brands that are exclusive to the portal include names like - Aigner, Cerruti, Kenzo, Catamini, Misaki, Valerie Valentine, Avril Gau, Gitanjali-Lumineux Uno, Kinaree, Norma Ishak B&O Play and Gucci.

Cutting across a varied set of categories including but not limited to- watches, gifting, home décor, jewelry, accessories, footwear, eyewear & handbag with focus on European & American brands and Indian designers, Luxehues works directly with principal brands, hence delivering significantly better value, quality and authenticity promise to its customers. 

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading