Turkey-based brand Dogo that offers deals in footwear, bags, accessories, home décor and clothes, has made its entry on Indian retailing grounds through an exclusive tie-up with e-commerce portal Fashionandyou.com.
The company now aims to try hard to take on its rivals like Myntra and Jabong through several steps it has planned to reach to its target consumer base in a robust manner.
To take advantage of the demand prevailing in high margin fashion business, Fashionandyou has announced plans to raise around 50 million dollars (over Rs 300 crores).
Though the overall product -category mix will remain the same with 16 main categories and 34 sub-categories, the focus would be on expanding its merchandise making international brands, a part of its portfolio.
Dogo, currently present in 39 countries, has over 5,000 original designs created for shoes, bags, clothes and home decoration products.
Fashionandyou will create sourcing hubs in US/Europe and China after identifying key alliances in these regions.