One Friday, one of the leading kids-wear brands has ventured in Varanasi and has launched its first outlet in the holy city. The apparel brand that provides fashionable outfits for kids aged between 1-12 years has opened its concept store that showcases a huge range of garments for kids.
The store marks the brand's first physical outlet in the city and its fifth across India till date. Customers in Varanasi can now access garments and accessories that reflect international style aesthetics to bring them on par with their global peers.
All fabrics are mill-made and are tested in the in-house labs for chemical as well as physical properties like shrug-bearance and tearability; thus assuring highest quality garments for the children. From tees to shirts, pants to jackets, tops to skirts and dresses, the outlet serves as a marquee for all kids' essentials with the promise of unsurpassed quality and affordability.
Speaking on the occasion, company’s spokesperson commented that the launch of the One Friday outlet in Varanasi strengthens brand’s presence in the Tier 2 markets of the country. Being one of the oldest cities in the world, Varanasi, exemplifies an exquisitely preserved culture alongside modernism throughout its existence. Soon to be a smart city, its inclination towards the new ideas gives the company immense scope to explore its business potential in the fastest growing segments in the Indian market.
The brand will be further spreading its wings by opening 10 new stores within a month and adding another 20 by the end of this year. One Friday will now be focusing on venturing into metro cities such as Mumbai, Bangalore, Chandigarh, Chennai, Pune etc.