French lifestyle brand Lacoste has finally decided to setup its own online store in India. The company will sell the entire portfolio online which includes apparel, accessories, footwear, leather goods and perfume.
Lacoste's CEO for Asia Pacific region Jean-Louis Delamarre said that the digital flagship store in India marks as a cornerstone in the Indian business and the Omni-channel strategy across the region.
He also added that Philippines and Thailand will be the new additions on the eCommerce roadmap in the coming 12 months and digital flagships will remain the backbone of online strategy. The brand currently has 49 stores in the country including one in Maldives.
Earlier, speaking at the 5th Retail and eRetail Congress, Rajesh Jain the MD & CEO of Lacoste India - Sports and Leisure Apparel Limited hinted that the French apparel brand is soon going to launch digital initiatives to ramp up its Omni-channel presence. Also, the French apparel brand is going all out about opening physical stores.
The company plans to expand its reach to a wider consumer base in tier one and two cities where it is physically not present. For Lacoste, menswear is the bestseller for the brand with the iconic polo shirt accounting for 30% of the total apparel sales in India.