NEW DELHI: Online eyewear retailer Lenskart has launched three new brick-and-mortar stores in Delhi.
With a viw to broaden its retail footprint across all major markets in metro cities, the company has set up physical outlets in Rohini (Sector 7), Dwarka (Sector 7) and Kamla Nagar Market to cater to the needs of the target customers in these catchment areas.
The newly-launched stores have a completely fresh and differentiated look and feel.
'To make the stores attractive to customers and ensure that they browse the collection at leisure, the stores have extremely well-trained and efficient staff for assistance, along with multiple touch screens to browse the entire collection on the online portal,' says the company in its statement.
'At present, we have about eight stores in Delhi-NCR. Going forward, we aim to expand our retail footprint further by opening more brick-and-mortar stores in all the prominent markets of the cosmopolitan cities of the country where there is a large customer base looking for stylish solutions for their eyewear needs,' Peyush Bansal, CEO & Founder, Lenskart said.
The store in Kamla Nagar Market is targetting students of Delhi University.
In Dwarka, the store caters to a clientele with high spending propensity. The catchment is vast and is dominated by up-market clientele.