LimeRoad intends to change the way Indian men shop

Encashing on the growing menswear segment, Suchi Mukherjee led LimeRoad has forayed into menswear category.

With more and more men in the country willing to loosen their purse strings on fashion apparel and accessories, brands are going all out and loud about menswear category. In fact, many web platforms like, Pernia Qureshi’s The Men’s Shop, GujralSons and SBJ House of Luxury are raking moolah on the growth opportunity for menswear in the country.

Encashing on this growing segment, Suchi Mukherjee led LimeRoad has forayed into menswear category. Initially christened as a fashion discovery startup for women, the eCommerce platform will now deal in apparel, accessories and footwear for men.  

An e-mail by Suchi Mukherjee, the founder and CEO of portal reads, “For three years we have built LimeRoad to be most loved fashion destination for women like you. You have loved us and helped us grow. Today we let the men into our world of style, and launch LimeRoad for men.”

“We want to change the way our Indian men shop,” it further read.

A research done by reveals, men’s market is growing rapidly at a 13 per cent annually compared to 10 per cent for women. The fastest growing segment of online commerce is fashion, and it’s being propelled by men and they prefer shopping online as it is convenient and efficient.

 Another report by ASSOCHAM showed the online retail industry in India is likely to be worth Rs 7,000 crores by 2015 and the credit goes to easy internet access and availability of broadband services.

No wonder everyone from eRetailers to designers is shifting focus on menswear category. Of late, designer Sabyasachi Mukherjee has made big moves in the men’s arena recently. Mukherjee has dedicated an entire floor of his spanking new 13,500 sq ft Delhi flagship to menswear.

Also, Pernia Qureshi, the pop up shop has launched ‘The Men’s Shop’ which stocks menswear designer clothes from the likes of Rajesh Pratap Singh, Karan Johar + Varun Bahl, Atsu Sekhose, Rohit Gandhi & Rahul Khanna and Raghuvendera Rathore. 

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