One of India's leading fashion and lifestyle retail major Pantaloons announced its partnership with Snapdeal to give a boost to the online shopping arcade.
With Pantaloons possessing a strong fan following on Snapdeal, the tie up will further heighten the excitement amongst customers, who will now be able to buy brands such as Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies.
Shital Mehta, CEO, Pantaloons, Aditya Birla Fashion and Retail Ltd said that Pantaloons is the most loved family retail destination across segments. Pantaloons is excited to build a new relationship with Snapdeal and reach out to a fresh consumer base in new markets. With a wide range of brands for men, women, kids and infants, the brand hopes to make its consumers more fashionable and stylish.
He further said that Pantaloons continues to be the preferred 'Retailer of Choice' amongst consumers. Pantaloon’s latest initiative 'Wow Fashion at Wow Prices' is creating considerable excitement amongst its fan followers.
Commenting on the partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said that Snapdeal is excited to partner with Pantaloons to bring their assortment online. The brand has the widest range of choices for its fashion buying customers and Pantaloons brands will be a great addition to its portfolio. Snapdeal is confident that this partnership would be well received by its customers across 6000+ towns and cities of India.
The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail. Pantaloons' leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established Exclusive Brands would complement Snapdeal's reach to millions of consumers in the online space.
Pantaloons is known for its biggest play in women's apparel, and Snapdeal with its leadership in the online space, together will create new synergies for both players.