Paytm has partnered with Emami Fair and Handsome, the leading Men's grooming brand in the country, in a mega consumer promotion.
Paytm has partnered with Emami Fair and Handsome, the leading Men’s grooming brand in the country, in a mega consumer promotion. As a part of the association, Emami Fair and Handsome packs will carry Paytm cash coupons, ranging from Rs 5 to Rs 40 and would also offer host of other prizes like LED TVs, Laptops, mobile phones and much more.
This offer will run in April and May, and all the packs of Fair and Handsome will carry this offer. This is one of the biggest consumer promotions in the category this year. Emami will be promoting this offer aggressively through a 360 degree marketing plan. A new Television commercial goes on air in April.
In order to avail the Paytm cash, users will have to log in to the Paytm website/app and apply the promo codes. On successful utilization of the offer, they will get Paytm Cash which they can use for mobile recharge, DTH recharge, shopping, booking bus tickets, booking movie tickets and much more.
Shankar Nath, Senior Vice President, Paytm said, “Paytm’s mission is to make everyday life simpler for a vast majority of Indians. We enjoy a significant goodwill among our users because our solutions have already made a positive impact in their life. We believe we have a great product and we want more and more Indians to use it. Hence, we are always looking to partner with leading brands having a large consumer base. Emami Fair and Handsome is the leading fairness cream in the country and we are extremely happy to partner with them. There are significant synergies between the target segments of both the brands and hence we decided to launch this offer together. This association will help us in acquiring new customers and engaging existing ones. This is a win-win situation for both the brands and more importantly for the customers.”
Mohan Goenka, Director, Emami Limited said, “We are happy to partner Paytm on this promotion on our flagship Fair and Handsome Brand. This is a very mutually synergetic partnership. Through this partnership we are confident to reach out to the young India who do not want to be complacent and always seek “Zyaada” out of everything in their life. For today’s youth, staying groomed and connected are the prime prerequisites of their social positioning. This offer is specifically targeted at the young audience, for whom mobile phones have now become more than just an integral part of life. The free talk time offer becomes very relevant for them in context of their multi-faceted behaviour on the mobile platform. A new television commercial has gone live in April to build this into a Thematic Promotion for the Brand.”
Users will get guaranteed Paytm cash with every pack and few lucky users can also win mobile phones, LED TVs etc from Emami. Users will be informed about their lucky prizes when they apply the code. In case of any queries, they can send an email to firstname.lastname@example.org.
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