Peter England, international men’s apparel brand, today announced its successful foray into Sri Lanka. In association with ‘Softlogic’, the brand launched its first exclusive store in Colombo, Sri Lanka. Established in Ireland, Peter England has already installed itself as one of the prominent players in men’s apparel sector in India. Now, the brand is betting on the fastest growing retail sector in Sri Lanka.
Elaborating further on the Sri Lankan foray, Ashish Dikshit, Business Head – Madura F&L, Aditya Birla Fashion and Retail Ltd.said, "Our in-depth market research revealed that Sri Lanka is also very similar in nature to the Indian market when it comes to menswear fashion. Peter England has been associated with contemporary English style, great quality and delivering the right value to the consumers. Our partnership with ‘Softlogic’ gives us the expansion support required to ensure that we provide contemporary English fashion to the customers. We look forward to the foray contributing significantly to our growth and profitability in the years ahead.”
Sri Lanka offers a huge potential in menswear fashion and the brand continues to offer quality clothing and distinct styling to the discerning man in the new market.
Ashok Pathirage, Chairman of Softlogic Holdings PLC, stated, “Peter England is a great menswear brand and we are very pleased on this occasion to open our new flagship brand store in a key location of Colombo. The demand for a quality all - encompassing menswear brand has been keenly felt among the urban male audience, a gap that we have wanted to fill for some time with the right brand. Softlogic, as a key player in the retail fashion landscape of the country has played a catalyst role in bringing in many world class international fashion labels to the country.”