With a legacy of helping Indian men experiment with and manage their facial hair, Philips India is now ready to help Indian men manage the hair on their body. Together with brand ambassador Arjun Kapoor, Philips India has introduced a new product category within this business – Philips Bodygrooming range - to get rid of unwanted body hair.
Philips Male Grooming business offers a wide range of electronic devices for trimming, shaving and grooming. The Philips Bodygrooming range has been designed to suit the Indian male skin and smoothly help them get rid of body hair in a painless and skin-friendly manner.
Arjun Kapoor, brand ambassador launched the new Philips range designed to groom the full body – Philips Bodygroom series 1000, which will solve all the grooming concerns a man may have. These nifty, compact tools come with a bidirectional trimmer which provides as close a trim as 0.5mm. The Philips Bodygroomers are ergonomic, waterproof & shower-proof, available in cool colours and battery operated which make them super easy to use! Philips is set to make grooming oneself an almost effortless activity, with fruitful results!
Commenting on the introduction of the new category of body grooming tools, ADA Ratnam, President – Personal Health, Philips India, said, “As India is witnessing a style revolution which goes beyond gender divide, Men’s grooming products are a key focus area of growth for Philips Personal Health in the country. Consumer spend on grooming for both male and female has taken a leap over the past 5 years and this phenomenon is evident not just in the metros but in tier 2, 3 and even 4 cities.”
“We have relied on consumer insights and in-depth study of market requirements to design these products, to drive growth in the Indian markets. We have created many categories in Philips Personal Care that have grown successfully in short span of time- Philips Trimmers, Electric Shavers and Depilation for women. The category growth is a testimony to the effective and quick results which only electronic gadgets offer and Philips is a pioneer in these innovations,” he adds.
Talking about his experience with the newBodygrooming range, Arjun Kapoor, Bollywood actor and Philips India’s brand ambassador for Bodygroomers and Trimmers, said, “Indian men are becoming increasingly open to experimentation, with ever changing taste and style preferences. Grooming is essential to enhance one’s personality and self-confidence.'
There has been a significant shift in the way women want their men to look and men as a collective being more open and accepting towards such changes. Grooming is indeed booming and is going south – quite literally! Bodygrooming is the need of the hour – the women agree, and insist! Findings of the recent Philips Style Scape Survey revealed that Excessive body hair is a resounding NO for the woman of today, with 65 per cent women admitting that they prefer a well-groomed man, and a whopping 72 per cent of the respondents clearly stating that they only like men with well-groomed chest hair.
Bodygroom series 1000 is available in 3 variants with a price range starting from INR 1,295 to INR 1,495 and will be available across traditional and modern retail outlets as well as leading e-retail portals.