Sachin Tendulkar, Arvind Fashion launched menswear brand True Blue
Sachin Tendulkar, Arvind Fashion launched menswear brand True Blue

Fashion and Lifestyle asset of one of country’s largest textile manufacturers Arvind Limited has today launched its premium menswear and accessories brand ‘True Blue’ in partnership with the cricket maestro Sachin Tendulkar.

True Blue today lauched its maiden store in Mumbai and eyes to expand the count by 30 in the coming 5 years, targeting a turnover of about 200 cr. True Blue is a joint venture between Arvind Fashion Brands and Sachin Tendulkar.

Excited about the partnership and the store launch, Rajiv Mehta, Chief Executive, Arvind Fashion Brands said, “As the partnership grows, True Blue will launch 25-30 stores in five years across India targeting a turnover of about Rs 200 crore.”

The terms and conditions of the deal has not been disclosed yet but the company has a wide array of apparels that has been designed keeping in mind Tendulkar’s persona.

Menswear, at the current time, is one of the whooping sectors of the apparel market and accounts for around 42 per cent of the overall marketshare. Looking at the scope and audacity, the industry as a whole is pegged to grow at 8.5 per cent in the next 5 years.

Mehta further said that with True Blue, the company aims to make the menswear category "unboring and more content fashion driven.

True Blue is the third brand under this division, which was set up in early 2015.

The other two brands, Prym and Shuffle, are primarily digitally-driven labels, while True Blue will follow an offline and online model, Mehta said.

This offline launch clearly indicates company’s intention to hold maximum grip in country’s retail spectrum as it is aggressively taking the omni-channel route. Arvind Brands has recently launched its omni-business initiative

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Perpule launches UltraPOS!
Perpule launches UltraPOS!

Perpule, an Omni-channel retail-tech company and announced the launch of its next-gen Point of Sale (POS) billing solution called UltraPOS. Perpule’s UltraPOS is a platform independent, form factor independent POS billing system which can enable anytime, anywhere billing. It is a cloud-based SaaS product which eliminates the need of bulky servers and computers in the store. UltraPOS will enable offline stores to reduce billing counter size by up to 40% and help increase sales and revenue through an AI/data-driven approach to dynamic offers, cross-sell and upsell. It is currently being used by retail brands such as Vishal Mega Mart, Big Bazaar, Foodhall and many more.

Perpule UltraPOS can render traditional billing systems obsolete with in-built features such as analytics, inventory and staff management tools. Retailers can update product prices, stocks, offers, etc. consistently across platforms. The cloud-based solution seamlessly operates in online as well as offline modes which is perfect for India where connectivity is still a challenge. This solution also gives omni-channel players a platform to manage order and inventory for both e-commerce as well in-store sales from the store itself. The UltraPOS solution can work with any device such as handhelds, mobile, desktop and tablets. It allows cashiers to scan barcodes, generate receipts and accept payments without any hassle. Retailers can also opt for the accompanying hardware (a handheld device) at no additional cost and a flexible monthly rental fee. Retailers can also opt UltraPOS for their existing infrastructure or try out a combination of both handheld and traditional billing modules.

A major challenge for retailers is the lack of display area and suboptimal customer flow. UltraPOS tackles this by reducing the size of billing counters, allowing for more space to showcase merchandise and increase footfall. Due to the mobile nature of the device, users can save significantly on IT capex, opex and manpower costs. Retailers will be able to get more than 50% reduction in POS technology spend (eg. store server, computer, printer, scanner, EDC/payment, networking, etc) and 95% reduction in paper saved from digital receipts. Perpule also provides value-added services for retailers to increase revenue such as bill payments, recharges and ticket bookings.







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