In order to help offline merchants opt for cashless transactions ShopClues, one of India's largest managed marketplaces, has announced the launch of 'Reach' under its Business Edge initiative. 'Reach' will help brick-and-mortar stores across India process hassle-free cashless transactions for customers who prefer making payments digitally. Offering a seamless service experience to the retailers as well as customers, the easy-to-set up payment gateway demands neither of the transacting parties to download the application and can be used for payments of all scales and sizes.
The merchants can avail the facility of ‘Reach’ at a cost effective introductory rate of INR 99 per month. The SMS-based three-step payment mechanism also eliminates the intermediary digital wallet by directly transferring the payment to the beneficiary's bank account at an introductory rate of 0 percent TDR on transactions. 'Reach' can be subscribed to by ShopClues-affiliated merchants as well as offline merchants who are not associated with the platform alike.
'Reach' by ShopClues also assists the retailer in order management, inventory management, e-Billing, centralised inventory status for multiple stores, and merchant store promotion. ShopClues plans to reach out to offline merchants across cities in the upcoming months.
Sanjay Sethi, CEO and Co-Founder, ShopClues, said, "In the wake of the unprecedented demand for digital payments, the launch of ‘Reach’ will most essentially offer a level playing field to the brick-and-mortar retailers across the country, who at present, are bearing the brunt due to unavailability of PoS machines at their store.
Sethi further added, "The merchants can handpick packages as per their individual requirements, thus enabling them to create an optimal business model and garner maximum revenue for themselves."