Siyaram, the brand known for premium men’s suits, has launched its first made-to-stitch Indian ethnic and lifestyle brand Siya.
Endorsed by Bollywood actress and the brand ambassador Parineeti Chopra, the brand is launched to promote ethnicity of the Indian women along with tapping ever-growing ethnic wear market in India with growing young women.
“The launch of Siya completes our ‘Fabric to Fashion’ portfolio of offerings and is in absolute sync with our motto of ‘Come Home to Siyaram’s’ by which we mean Come Home to Family. Our first-of-its-kind nationally available fashionable Indian ethnic and lifestyle brand will empower girls and women to have more variety and impeccable quality. And we are confident that Siya will soon become a national-level mass appeal brand with admirers galore”, said Kishan Poddar, Executive Director, Siyaram Silk Mills Limited.
Targeted for premium class of women, the brand Siya would be available at around 1 lakh outlets pan-India while being priced from Rs 700 onwards to up to Rs 7000. The brand would be seen through all the leading MBO’s and mom & pop stores, also it is in discussions with leading modern retails like pantaloons and lifestyle and the e-commerce platforms like Flipkart, Amazon, Snapdeal etc.
In addition to the existing product portfolio, soon the brand is also planning to come with made-to-wear collection for women which also would be available in its upcoming 450 franchised EBO’s across the country- especially into tier I, II and III cities.
“We want every Indian girl to associate with Siya for its intrinsic Indian values that we portray and Parineeti is the perfect role model to project this through Siya,” said Harshit Poddar, a Next-Gen of Siyaram.
For over three decades, Siyaram's has been delivering blended high fashion shirting & suiting fabrics. The company produces over 60 million mts of fabrics annually and has retained the crown of the largest Indian manufacturer of blended fabrics for a significant number of years. Its state-of-the-art manufacturing plants are located at Tarapur, Daman & Silvassa.