Noida: Renowned international designer Custo Dalmau has entered the Indian market with a lifestyle exhibition 'The Reverie,'according to a IANS report.
"We will lower our pricing in sync with local spending power but definitely not the quality. About 65 per cent of India's population is below 35 years of age. Unlike other premium brands, whose colour segments mostly offer black, blue and grey products, Custo Barcelona promises attractive and colourful patterns," Custo Dalmau, founder of international design house Custo Barcelon told IANS.
According to him India is a volatile and cost efficient market.
The fashion giant has said that the price range of the brand will start from Rs 5,000.
The report says that it is likely to launch operation with three stores in Delhi, Noida and Mumbai before March this year.
The designer firm has global presence across 40 countries with about 80 single brand outlets and 3000 fashion retailers. India is 41st country the brand has entered.