Steve Madden opens its first store in Gujarat at Vadodara
Steve Madden opens its first store in Gujarat at Vadodara

New York based footwear brand Steve Madden announced the opening of its first store in Gujarat Vadodara. Located on the ground floor of Inorbit Mall, this store showcases fashion-forward footwear, handbags and accessories for both women and men.

With designs inspired by rock and roll culture and heritage of New York City and fused with a jolt of fashion appeal and urban edge, Steve Madden offers products that are innovative and trendy.

Commenting on the launch Somdeb Basu, Business Head, Steve Madden, India said, “Steve Madden brand truly represents the international pulse of New York city. Innovative, daring and inspiring, the brand has always been amongst the front-runners of fashion. With the opening of our first Steve Madden store in Vadodara, we look forward to offering the trendsetters of the city a brand that they can truly identify with”

Steve Madden has entered India through a long term license agreement with Reliance Brands Limited. Through this association, Steve Madden products are available through exclusive monobrand stores and shop-in shop format across all major cities across India. Positioned as a bridge between hi-street and luxury, the brand offers a cutting-edge range of fashion forward, of-the-moment designs across footwear and a variety of accessories.

Steve Madden stores are located in over 80 countries worldwide. In India, Steve Madden stores are located in Bengaluru, Chandigarh, Chennai, Gurgaon, Hyderabad, Kolkata, Ludhiana, Mumbai, New Delhi, Noida and Pune.


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Perpule launches UltraPOS!
Perpule launches UltraPOS!

Perpule, an Omni-channel retail-tech company and announced the launch of its next-gen Point of Sale (POS) billing solution called UltraPOS. Perpule’s UltraPOS is a platform independent, form factor independent POS billing system which can enable anytime, anywhere billing. It is a cloud-based SaaS product which eliminates the need of bulky servers and computers in the store. UltraPOS will enable offline stores to reduce billing counter size by up to 40% and help increase sales and revenue through an AI/data-driven approach to dynamic offers, cross-sell and upsell. It is currently being used by retail brands such as Vishal Mega Mart, Big Bazaar, Foodhall and many more.

Perpule UltraPOS can render traditional billing systems obsolete with in-built features such as analytics, inventory and staff management tools. Retailers can update product prices, stocks, offers, etc. consistently across platforms. The cloud-based solution seamlessly operates in online as well as offline modes which is perfect for India where connectivity is still a challenge. This solution also gives omni-channel players a platform to manage order and inventory for both e-commerce as well in-store sales from the store itself. The UltraPOS solution can work with any device such as handhelds, mobile, desktop and tablets. It allows cashiers to scan barcodes, generate receipts and accept payments without any hassle. Retailers can also opt for the accompanying hardware (a handheld device) at no additional cost and a flexible monthly rental fee. Retailers can also opt UltraPOS for their existing infrastructure or try out a combination of both handheld and traditional billing modules.

A major challenge for retailers is the lack of display area and suboptimal customer flow. UltraPOS tackles this by reducing the size of billing counters, allowing for more space to showcase merchandise and increase footfall. Due to the mobile nature of the device, users can save significantly on IT capex, opex and manpower costs. Retailers will be able to get more than 50% reduction in POS technology spend (eg. store server, computer, printer, scanner, EDC/payment, networking, etc) and 95% reduction in paper saved from digital receipts. Perpule also provides value-added services for retailers to increase revenue such as bill payments, recharges and ticket bookings.







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