New Delhi: Furla, the Italian brand, to emphasise the value of personalisation has launched a new service which lets the customer personalise her bag on purchase in the store.
#TagToGo is the exclusive application service, an attractive nappa tag, which the customer can choose from different colours and subjects, such as a heart and teddy bear.
The tag can be decorated with a date not to be forgotten, the customer's initials or an emoticon in the shape of a heart, a star or a smiley, heat embossed in gold or silver, using a special monogramming machine.
Asia Pacific will be the first region to launch the #TagToGo service, which represents an extremely significant project for Furla.
It is the first time that an Italian Premium Lifestyle Brand completes its shopping experience with a customer-oriented service.