In a bid to reach out to the new generation consumers, Tara Jewels Limited is all set to sell its exclusive fine jewellery at Amazon.in.
Star Princess Pvt Ltd., the distributor of Tara Jewellers has tied up with Amazon, to launch the brand's collections on Amazon. The decision to put its jewellery online has been prompted by shifting consumer behaviour and will help deliver accelerated returns to stakeholders.
The other major driver for getting the jewellery on an online platform is the changing consumer behaviour, especially of the young Indian women, who are exposed to global trends and are increasingly shopping online. According to the annual online shopping growth report* compiled by Forrester Consulting and Google search trends, about 100 million people in India will shop online by 2016 and about 40 % of these will be women.
The Tara Jewellers collections that are now available on Amazon.in represent the best- in- class offerings that give customers certified diamond and hallmarked gold jewellery exemplifying fine craftsmanship and exquisite designs. The jewellery offered would cater to the evolving nature and buying behaviour of today's women. The curated collection ranges from daily wear such as light weight necklace sets, rings, pendants, earrings, bangles to more occasion related exclusive designs. Along with the signature jewellery collections such as Hearts Embrace & Fleur, customers will also be offered International Bestsellers from around the world right at their doorstep.
Tara Jewellers features affordable luxury collections which are certified quality diamonds by International third party Gem Labs and BIS hallmarked gold.