Titan to venture into women ethnic wear category

Titan has ventured into a number of lifestyle products such as jewellery under Tanishq brand, eyewear under Titan Eye Plus brand and watches under Titan brand.
Women wear
Tata group firm Titan said it will venture into women's ethnic wear segment, as reported by PTI. Titan has ventured into a number of lifestyle products such as jewellery under Tanishq brand, eyewear under Titan Eye Plus brand and watches under Titan brand. 
 
In a BSE filing, Titan Company Ltd said that the company is constantly looking for a room for improvement and it came across the idea of presenting women, something which women can wear in special occasion, something in ethnic wear to understand their attitude, style and preferences and will trade directly.
 
In order to move ahead with the venture, it has also planned to open a few stores and is expected to last about 12 months and depending upon the response, it gathers, the future to further continue it or stop it will be decided.
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