Mumbai: US based eyewear designer company FGX International enters India with the launch of Foster Grant Signature collection, the company’s iconic 85 year old brand.
Foster Grant has also roped in Bollywood actress Sonakshi Sinha to be the face of the brand in India.
All the collections meet the highest quality standards, and sunglasses provide 100% UVA/UVB sun protection, the company said in its statement.
'We have assessed the unique needs of the Indian consumer and the fit with our brands. This is an exciting milestone for FGX International, and we are committed to partnering with the Indian trade to drive category growth and increase consumer acceptance and usage of sunglasses,' Matthew Panucci, Executive Vice President of International Markets, FGX International said.
'There’s a rich history behind Foster Grant and I’m happy to be an integral part of the team as they begin their exciting journey in India. The Foster Grant Signature collection embodies today's lifestyle, where eyewear is no longer just a necessity, but an expression of a person's personality and will soon gain favour as an important, stylish and chic accessory,' Sonakshi Sinha said.
'The ‘Who’s that behind those Foster Grants?’ tagline is such a recognizable piece of pop culture and I look forward to giving it shape in India in partnership with the Foster Grant team here,' She added.