Virat Kohli's Wrogn initiates an exclusive outlet at Hyderabad
Virat Kohli's Wrogn initiates an exclusive outlet at Hyderabad

Virat Kohli co-owned high street menswear brand Wrogn has opened its exclusive bran outlet in Hyderabad. The brand which initiated by retailing at Shoppers Stop outlets and online retail portal Myntra had indicated the launch of 10 exclusive stores Pan-India.

The brand is owned by Universal Sportsbiz Pvt Ltd (USPL) and is known for its celebrity fashion lines which had raised Rs 46 crore from Accel Partners in 2015 for its Pan-India expansion. Cricketer Sachin Tendulkar holds certain equity in USPL.

Anjana Reddy, CEO of USPL said that Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers Stop in over 30 cities. The company is sure in times to come Hyderabad will accommodate more counters.

The new store at Forum Sujana Mall is spread across 1000 square feet and will offer 250 designs.

 

 
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Perpule launches UltraPOS!
Perpule launches UltraPOS!
 

Perpule, an Omni-channel retail-tech company and announced the launch of its next-gen Point of Sale (POS) billing solution called UltraPOS. Perpule’s UltraPOS is a platform independent, form factor independent POS billing system which can enable anytime, anywhere billing. It is a cloud-based SaaS product which eliminates the need of bulky servers and computers in the store. UltraPOS will enable offline stores to reduce billing counter size by up to 40% and help increase sales and revenue through an AI/data-driven approach to dynamic offers, cross-sell and upsell. It is currently being used by retail brands such as Vishal Mega Mart, Big Bazaar, Foodhall and many more.

Perpule UltraPOS can render traditional billing systems obsolete with in-built features such as analytics, inventory and staff management tools. Retailers can update product prices, stocks, offers, etc. consistently across platforms. The cloud-based solution seamlessly operates in online as well as offline modes which is perfect for India where connectivity is still a challenge. This solution also gives omni-channel players a platform to manage order and inventory for both e-commerce as well in-store sales from the store itself. The UltraPOS solution can work with any device such as handhelds, mobile, desktop and tablets. It allows cashiers to scan barcodes, generate receipts and accept payments without any hassle. Retailers can also opt for the accompanying hardware (a handheld device) at no additional cost and a flexible monthly rental fee. Retailers can also opt UltraPOS for their existing infrastructure or try out a combination of both handheld and traditional billing modules.

A major challenge for retailers is the lack of display area and suboptimal customer flow. UltraPOS tackles this by reducing the size of billing counters, allowing for more space to showcase merchandise and increase footfall. Due to the mobile nature of the device, users can save significantly on IT capex, opex and manpower costs. Retailers will be able to get more than 50% reduction in POS technology spend (eg. store server, computer, printer, scanner, EDC/payment, networking, etc) and 95% reduction in paper saved from digital receipts. Perpule also provides value-added services for retailers to increase revenue such as bill payments, recharges and ticket bookings.

 

 

 

 

 

 

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