Virat Kohli co-owned high street menswear brand Wrogn has opened its exclusive bran outlet in Hyderabad. The brand which initiated by retailing at Shoppers Stop outlets and online retail portal Myntra had indicated the launch of 10 exclusive stores Pan-India.
The brand is owned by Universal Sportsbiz Pvt Ltd (USPL) and is known for its celebrity fashion lines which had raised Rs 46 crore from Accel Partners in 2015 for its Pan-India expansion. Cricketer Sachin Tendulkar holds certain equity in USPL.
Anjana Reddy, CEO of USPL said that Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers Stop in over 30 cities. The company is sure in times to come Hyderabad will accommodate more counters.
The new store at Forum Sujana Mall is spread across 1000 square feet and will offer 250 designs.