Vitasta augments new collection

Vitasta, India's home-grown label offering genuine and handmade leather accessories today showcased some of its latest high quality and contemporary fashion accessories and also bags which are a part of a collection designed for leading e commerce players
Vitasta augments new collection
Vitasta, India’s home-grown label offering genuine and handmade leather accessories today showcased some of its latest high quality and contemporary fashion accessories and also bags which are a part of a collection designed for leading e commerce players such as Jabong and Amazon!
 
The collection on display at the Punit Jasuja’s quirky and the very creative store – The Second Floor Studio was varied and different – on display were the subtle and elegant Leather Bags and Totes, an interesting combination of Leather and Ikat print bag, innovative travel bags in Croc Leather and Surreal Blue and an extremely cute, functional and must have Mini Bag pack which one would  love to carry beyond the travel trips ! 
 
Aditi Dhar, the Founder of the Brand, is known for creating pieces which are handmade and bear a strong connect with Indian designs, colours and pattern, went ahead and experimented with a Leather and Canvas combination and this experiment led to a  collection which now is exclusively available on leading ecommerce sites such as Jabong and Amazon !       
 
Description of the collection:
 
Antler Weekender in Tan:
 
Inspired by the spirit of travel, the antler collection with its signature teakwood handles and hand stitched full grain leather is a testament to being original, adventurous, and one of a kind.  The Weekender is a leather travel bag with polished teak wood grab handles and multiple pockets for storage.
* This item is made to order.
 
Chelsea Tote Bag in Grey with Ikat Fabric Pockets
 
Chelsea is a medium shopper bag in soft milled leather. Unlined to show the natural texture of the leather, it has zippered sides for expandable gussets which add more room as needed.  It has thoughtful details inside like Ikat fabric pockets which hold your essentials.
 
Shailly clutch in Magenta, Black and Croc
 
We are inspired by blossoming flowers and bursts of colour. Taking cue from the brand logo to create a flower motif embossed on a range of elegant wallets, cases and handbags made in the smooth, tanned leathers in bold colours.
 
Inde Tote Bag”, in Black as it stands  out with the very distinct braided rope handles; and has handmade fittings all in copper finish. The bag is high on functionality with multiple pockets.
 
Midi Bagpack in Grey milled calf leather / In Black and Tan 
 
Vitasta’s new Leather midi backpack is a perfect size to carry you through the day. Made in thick veg tan leather, the bags are functional with multiple inner pockets and adjustable straps. The bags have hand-woven grommets and a drawstring closure. The nner pockets are made in Ikat fabric.
 
Leather Harness belt:  A Leather braid and metal harness made in Veg Tan Calf Leather  with an adjustable length. The harness has brass finished metal fittings.  
 
Ikat and grey leather classic tote bag   
 
A classic zippered tote bag made in genuine milled leather and our signature wave quilting on Ikat fabric. Multifunctional and versatile with multiple pockets and soft grab handles. Perfect for work or a weekend getaway.
 
Ikat and leather travel cases in Teal 
 
Travel in style with our simple, travel cases made in milled leather with a signature wave pattern. Unzip the large case to stow all your travel-sized toiletries. Save the small case for make-up, jewelry or any other small necessities. The inner bag is  Lined in a quilted Ikat fabric.
 
Jabong collection:
 
The Poppi cross body in tan printed canvas and leather combination is a compact cross body with multiple pockets and detachable shoulder strap. Can be carried handheld or as a cross body option. The canvas comes with quirky pink elephant print.  
 
Poppies backpack 
 
The poppies backpack is a bright fun alternative to basic backpacks. Made in waterproof canvas with a cheerful poppies print, and trimmed with leather. This bag has multiple pockets and a drawstring closure
 
About Vitasta  The Sankrit name for the Jhelum River, Vitasta founded by Aditi Dhar in 2011, offers contemporary leather accessories, and believes in keeping the traditional craftsmanship alive through its creations. Every Vitasta piece is hand made, and bears subtle reflection of Indian colours, textures, and patterns.
 
Founder and Creative Director of Vitasta - Aditi Dhar had been inclined to the arts from an early age, and her love for design led her to The National Institute of Design. Aditi’s journey in the industry began with brands such as Mexx, Hidesign and Wills Lifestyle soon after.   
 
 Aditi soon realised that Indian accessory market was evolving and customers wanted high quality accessories with a contemporary design feel, at an attainable price. To create a product which could fulfill this space is when Aditi founded Vitasta.  In the last five years, Vitasta has managed to emerge as a contemporary home grown accessory label in the fashion and luxury market and has created a niche for itself in the premium space. Today it retails out of High end boutiques across India and recently launched its e-boutique at  http://www.vitastadesign.com
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