Brit-born Global hero brand Superdry announced the launch of its first Bangalore store and its 15th in country.
Superdry has partnered with Reliance Brands with an exclusive and long term Master Franchise Partnership to launch and build the brand in India. Superdry is targetted towards a wide range of customers who are looking for stylish clothing that is uniquely designed and expertly made.
Catering to both men and women, summer-ready pieces from Superdry will be available to fashion fans in Bengaluru. Inspired by Japanese graphics, British heritage and vintage Americana, global lifestyle brand Superdry is the ultimate destination for customers who are looking for stylish products with incredible design details and high-quality fabrics. The SS16 debut collection features summer staples, swimwear and their iconic Sports collection featuring a fusion of exquisite textures, quality fabrics and intricate detail. T-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories for both men and women also complement the collection.
The Bengaluru flagship Superdry store occupies the anchor position in the newly launched VR Bengaluru, Whitefields. Its unique glass facia covering in excess of 1000 sqft of space gives the store and the mall an unparalleled and traffic stopping frontage.
“Since opening our first store in Mumbai Palladium in 2012 Superdry has exploded in India! The response has been incredible. Bangalore is a city in which we have always wanted to have a presence in since we launched the first Superdry store in India, we were right to wait! The 2,099 sqft location at the front of VR Mall is a first class store and one which we are all very proud of. It certainly will not go unnoticed,” said Euan Sutherland, CEO, Superdry.
Now sold in more than 160 countries worldwide via a network of 615 sales points and 25 international e-commerce sites, Superdry is a true fashion success story with a brand DNA synonymous with intricately detailed design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach and cult celebrity following.