aLL-The Plus Size store to go on ramp at Lakme Fashion Week

The creations showcased on runways are meant for the everyday consumers who seek high-fashion designer-wear but are often restricted by available size options.
aLL: The Plus Size Store

aLL: The Plus Size Store in association with Lakme Fashion Week Winter/Festive, 2016 will host the first ever plus-size show for men and women styled by designer Shilpa Chavan of Little Shilpa.

This plus-size show will be a part of the Lakme Fashion Week Winter/Festive 2016 to be held at The St. Regis, Mumbai from 24th August – 28th August 2016, jointly organized by Lakme and IMG Reliance Pvt. Ltd.

The creations showcased on runways are meant for the everyday consumers who seek high-fashion designer-wear but are often restricted by available size options. Bearing this in mind, aLL – The Plus Size store has collaborated with Lakme Fashion Week to break thought patterns, by presenting a unique collection that will be showcased at the upcoming Winter/Festive edition.

Manish Aziz, Business Head , aLL said, “From being the first brand to delight and excite customers with plus-size fashion, we are now poised to achieve yet another milestone - The first ever plus-size fashion show in a mainstream fashion event like Lakme Fashion Week! We are very thankful to Lakme, IMG Reliance and Little Shilpa for beinging our partners and lending their support to what promises to be a game changer in the Indian fashion industry.”

Purnima Lamba, Head of Innovation, Lakme said, “Fashion and beauty in India must reflect our diversity. At Lakme Fashion Week, we are very excited to present our first plus sized fashion show in association with aLL & Little Shilpa.”

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