One the most renowned Italian menswear brands, label Isaia is all set to explore the Indian market. As per the company’s strategy, its brand will be distributed by Mumbai-based Regalia Luxury. The company came into inception in 1920 in Naples and since then, it has become the most preferred brand globally. Ragalia Luxury will be distributing the brand around Delhi region in an on request format.
With this inclusion, Ragalia has added one more feather in its cap. The company already has some of the big players such as Swiss luxury watch brand Bovet besides British shoemaker John Lobb and Italian suit brand Kiton in its kitty and the recent addition makes it one of the leaders in distribution business.
Commenting on the development, Gianluca Isaia, CEO, Isaia said that the company believes that partnership with key independent retailers around the world is essential and this is the reason Isaia is exploring new and different markets, like India. Firm feels that because of the abundance of colour and interesting fabrics that it offers, the Indian gentleman will respond well to Isaia.
The company foresees an expansion into additional markets and categories of merchandise with the collaboration and did not rule out a foray into e commerce. Isaia recently launched e-commerce in the US and Europe with a very unique website that features not only the product that company sells but also information on the brand, its history and Neapolitan culture. Extending this platform into India and beyond is a very natural move, adds Isaia.