Amway India signs Farhan Akhtar as brand ambassador for Nutrilite

Amway India, has roped in actor Farhan Akhtar as the brand ambassador to promote its Nutrilite range of vitamins and dietary products.
Amway India

India’s direct selling consumer goods company, Amway India, has roped in actor Farhan Akhtar as the brand ambassador to promote its Nutrilite range of vitamins and dietary products.
Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organization’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritional benefits. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”
“We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” he added.
Commenting on the association, Farhan Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.”
The FMCG brand has also set up its first manufacturing facility in India on an investment of Rs 550 crore, in Tamil Nadu. The company said India is only the fourth country in the world where it has invested in a plant. 

Publish Date
Not Sponsored
Live: People Reading Now
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU