Dabur India launches new baby care brand 'Dabur Baby'

Dabur India has recently announced the launch of 'Dabur Baby', a baby care product brand. The company has planned to launch a baby massage oil made of olive and almond.
Dabur India

One of India’s leading FMCG (fast moving consumer goods) companies Dabur India, has recently announced the launch of ‘Dabur Baby’, a baby care product brand. The products of Dabur Baby will be prepared with natural oils and the company has planned to launch a baby massage oil made of olive and almond under its new umbrella.
A new 360-degree campaign, encompassing television, print and digital, will be launched to communicate the new product and its benefits, the Ghaziabad-headquartered company said.
Commenting on the same, Ramarao Dhamija, Category Head- Mother & Child Care, Dabur India, said, "At Dabur, we are committed to provide the safest, most effective products for you and your bundle of joy.”
“We are now taking forward this commitment to offer safe, pure and natural products with the launch of our new brand Dabur Baby, which will feature products that do not have any harmful chemicals and also are free from paraffin, paraben and artificial colours," she added.
The baby massage oil is targeted at the health conscious and aware mothers who are concerned about products that touch their baby's delicate skin. The oil has been specially developed keeping their concerns in mind, she said.
The baby massage oil will be available in two sizes, 100 and 200 ml priced at Rs 110 and 200 respectively.

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