Dubai-based convenience store chain Fmart entered India with the launch of its first outlet in Kochi.
'Fmart is a chain of contemporary convenience stores offering a wide range of FMCGs and other ethnically traditional branded foods,' Yoonus Mohamed, Managing Director, Fmart Specialty Retail Concepts, told PTI.
Fmart offers a variety of high quality pantry items, including bakery, barista and other fresh as well as heat and eat eatables and a wide range of hot and cold beverages.
'We are planning to open 25 Fmart stores in Kerala alone in 2015, mostly on franchised model,' Yoonus Mohamed further said.
The holding company of Fmart, Emaco Investments, operates 11 outlets in various locations.
"In India, each new Fmart outlet will require an investment of approximately Rs 30 lakh to start a franchise model store. Fmart offers four flexible franchise models with different investment plans to cater to different segments of society', MA Babu, Director, said.
"Our franchise model is a low investment business opportunity along with premium margins, brand recognition and quality service', Yoonus Mohamed said.
The company is on a fast-paced expansion plan including opening 100 stores in Malaysia within the next 3 years.